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Don’t mess with the dress

It was recently noted in this space that tuxedo rentals spike in spring along with the daffodils. Spring is prom season, and tuxes are a must for prom. Young men accept this fact and spend a casual 30 minutes getting fitted for a rental. It’s as simple as that.

When it comes to prom dresses, however, we’re talking hosiery of a different color. The word ‘casual’ doesn’t come into play when it comes to saying “yes to the dress”. This is serious stuff. The reason for this is obvious, of course.

“Nobody remembers the tuxedos,” Mandy Sailor said. “Everybody remembers the dresses the girls wore.”

True enough. Sailor is the Prom Manager at Emmy’s Bridal, 336 N. Main St., Minster, directly across from the Wildcats’ football stadium. She said that while tux rentals at Emmy’s were a hot item this past week, prom dress sales are on the slide. This is because the dresses had a three-month head start.

“We get calls in November about prom dresses,” Sailor said. “The sales pick up right after Christmas.”

We spoke with Sailor while meandering around the 250 or so prom dresses Emmy’s has left on the racks, half of what they started with at the first of the year. Whereas most young men couldn’t give a hoot about the latest trends in menswear (thin lapels are in for tuxedos, by the way), the young ladies who are headed to prom here in the Heartland are well aware of the happenings on walkways in New York, Paris, and Milan. Sailor said that when the girls go prom dress shopping, they know what’s in and what’s out as far as fashion goes. This year, necklines are going way up, bead work is in, and the two-piece ball gown is making a comeback.

Image: turquoise bridesmaid dresses

“You don’t have to tell that to most of the girls,” Sailor said of the latest buzz in fashion circles. “They know before they get here.”

Also big this year are flower-print dresses, evidenced by the fact that Emmy’s had only a couple left hanging on the racks.

But if prom dresses with high necklines, in two pieces, or high-decibel flower prints are not your cup of tea, just about every other genre and style remains available, from subdued slinky sheaths to mermaids in retina-shredding colors reserved for ‘construction workers ahead’ signs and gale-force wind warnings.

All of the dresses for sale at Emmy’s are new and for sale, unlike most tuxes which are generally rented on a on a per-dance or per-wedding basis. Sherry Hill is one of Emmy’s featured and most popular designers, with Sailor saying that Hill’s designs have a large following in western Ohio. Dress designs for 2016 start at around $300 and reach into the $800 range at Emmy’s, and are slightly less for older designs.

As with tuxedos, prom dresses can be found online, but Sailor said that this comes with the usual caveats, meaning that if the dress is two sizes too small and the beads start popping off the high neckline once it’s offloaded the boat from Indonesia, one may well be out of luck as far as repairs or alterations are concerned. As with tuxes, shop locally.

One commonality among the prom dress shoppers is a desire for uniqueness. As Sailor explained it, there is no more horrifying a prospect for a young lady than to go to prom only to run into someone who is wearing the same dress. To this end, Emmy’s keeps a running list of designs sold by school to prevent disasters such as this from happening. The sales staff asks which prom the buyer is attending, then crosses that dress off the list so it will not be sold to another girl who is attending the same prom.

When asked if she ever got the itch to put on a fire-engine red ball gown and go cut a rug for a couple of hours, Sailor flatly said no, albeit with a twinkle in her eye. She said that she and her husband often chaperone school dances, but wouldn’t want to be a distraction. Prom is about the kids.

“I threaten to,” Sailor said of dolling up in tulle or taffeta for a dance, smiling at the thought, “but I never will.”

More Info: vintage lace bridesmaid dresses uk

Kirjoitettu Wednesday 30.03.2016

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